LEADING MARKETING STRATEGY FOR Alet's make what you make matter (to those that matter most)
FEW GREAT DIRECt-TO-CONSUMER BRANDS
YOUR MARKETING PARTNERBring 20+ years of brand growth expertise to your business
You make the products you know your customers need and deliver the level of service they love.
My job is to review, plan and execute the growth strategy that will build your audience, grow sales and deliver repeat business. Equipping your brand with the customer insight, technology and customer-centred growth strategy that drives sustainable profits.
Building your brand for the long haul.
Freelance Ecommerce Director
'Working with Ian is probably the best thing that has happened to us in the last 6 years.' - Rivki Stoll, Private White V.C.
FIRST OFF... ARE WE A GOOD MATCH?
My clients are founders of ambitious direct-to-consumer (DTC) and niche retail brands. Founders with (or looking to recruit) a small in-house team ready to drive growth and require experienced, trusted hands to lead the ecommerce management process.
You already have a great product and a good idea of market-fit. The objective now is scale. To reach your ideal customers, to drive revenue through new and repeat customers. To take advantage of the platforms and technology that allow you to develop a truly customer-centred shopping experience. From first click and beyond.
Brands that want to take ownership of the marketing strategy and develop their expertise in-house.
Brands interested in building for the long haul. Ready to recruit wisely and to grow confidently.
The job now is to drive forward with a strategy that blends creativity with the technology, data and processes now available to you. To reach your target audience, motivate purchase and inspire existing customers to buy again.
HOW IT WORKS - REVIEW, TRAINING & ONGOING PROJECTS
No 'formula'. No 'template'.
GETTING STARTED: Our work together begins with a full day workshop where everything is on the table. A braindump. We talk objectives, struggles and opportunities. We get a little geeky working with data. We'll set priorities through the entire customer journey - acquisition & retention. We discuss in-house skills and the gaps we may need to fill. We place the foundations for our work together and get a complete understanding of expectations and intended results.
SETTING THE AGENDA: I then get to business drawing up our ecommerce growth strategy. Paying close attention to timeframes, budget and the 'who does what'. Once agreed, the fun then begins. The doing. We'll schedule regular calls to share insight and discuss progress and results.
ACTIONS: Our work will take place across your ecommerce platform and all ecommerce marketing activity. If there's anything that requires additional work, i.e. developers or designers I have trusted freelancers we can rely upon.
New technologies will be introduced to ensure you have access to consistent and reliable data. We will put in place a truly customer-centred action plan to make it easier to find you, shop and to build enough trust to give customers the motivation to shop again.
KEEPING MARKETING IN-HOUSE: Productivity is central to our work. This isn't about piling more work on you or your team. We'll introduce the technologies and automations that drive your business forward. If there are any skills gaps, eg. Google Ads, SEO or Copywriting, I will work to train your team up without the need to outsource.
TIMEFRAME: Our work together can take a variety of roles. From full-scale audits, in-house training series or lengthier projects. In that case, typically, we're looking at a time frame of 12-18 months of work that will position you to comfortably and confidently manage your growth strategy and direction in-house. I'm then on hand to work with you in an advisory capacity to provide review and support as needed.
THE NUTS & BOLTS - THE WHAT, THE WHY & THE HOW
Our task is to create a growth engine for your ecommerce business. From the platform, the technology, to the data and customer insight. To give you what you need to truly personalise each and every customer's shopping experience. That's a good place to be.
Advancing how you operate, understanding the value of new and existing customers to your business and creating a process of continual optimisation, data-driven and customer-centred, to fuel profitable ecommerce growth.
This isn't about dumping a 72 page document on your desk and wandering off. This is real, actionable work alongside you and your internal team. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.
It's a partnership. Our work will set out ecommerce foundations - the data and processes - and sit across:
brand strategy & market positioning
defining your ecommerce growth strategy
building internal ecommerce teams & management processes
establishing CPA acquisition goals and customer lifetime value analysis
reviewing effectiveness of pricing, discounting and shipping strategies
ensuring you have access to real, valuable data and channel attribution.
implementing a process for continual optimisation & hypothesis-driven a/b testing
ecommerce performance audit
advanced email marketing strategy & management
ecommerce marketing technology review & audit
customer data-insight & reporting
paid search & performance marketing profitability audit + review
customer retention strategy & post-purchase communications
optimising the growth process
COSTS & AVAILABILITY
There are 3 options for how we work together. They're dependent upon the size of your current team and your current stage of growth. I'll talk you through the options during our initial call.
It is only me. I'm not an agency. This has it's strengths and weaknesses. This means that my time is limited. So I have to be sure that I can help you achieve your business objectives, both short and longer term. I'll be honest during our call whether I have the belief that I can help. It's best to have that level of transparency from the offset.
I only work with 4 brands at any one time. Again, we can discuss timeframes during our first call.
What Previous Clients Have To Say
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.
Let’s see if there’s a good fit between your brand and my work. To learn more call me on 0161 706 0608, email at [email protected] or use the form below. I’ll email you to arrange a convenient time to call.